Bill Rossi
Running over 15 companies as a contracted COO/CFO this entrepreneur added another initiative to his busy schedule: LGBT advocacy.
Targeting both LGBT business owners and the LGBT youth through different platforms and content was key to driving brand awareness, leads, and publication opportunities to Bill.
The breakdown:
Make an impact with his voice online.
Bill grew up Catholic, in conservative Indiana, not coming out until later in life.
He shares his story to give hope to today’s youth.
Highly Engaged: +25%
Highly Liked: 480
Most Viewed: 42K
Branded His Imagery
The results:
Increase in engagement by 6%
Website clicks increase by 37%
Leads generated increased by 53%
Impressions generated: 40K+ monthly